
The Marketing Architects
Marketing Architects - marketingarchitects.com
Latest episode: Thu Dec 18 2025
Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
232 total episodes
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Dec18Nerd Alert: How Your Brand Can Win the Holidays10mins
Dec16The Long & Short of Measurement with Matt Hultgren27mins
Dec11Nerd Alert: Do Retailer Exclusives Actually Work?8mins
Dec9Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO43mins
Dec4Nerd Alert: You Won't Like This Episode9mins
Dec2Debunking "Attention" with Marc Guldimann34mins
Nov2510 Ways to Not Be a Boring Brand Next Year23mins
Nov20Nerd Alert: Skippable vs. Non-Skippable Ads9mins
Nov18Finding the Efficiency/Effectiveness Balance28mins
Nov13Nerd Alert: When Sports Advertising Works9mins
Nov11So You Think You're Distinctive?28mins
Nov6Nerd Alert: When Ads Hit Their Breaking Point8mins
Nov4Why AI Won't Kill "Brand"37mins
Oct30Nerd Alert: Why We Can't Stop Watching TV10mins
Oct28Perfecting Digital Marketing Effectiveness with Kevin Goodwin30mins
Oct23Nerd Alert: The Paradox of Choice6mins
Oct21The Effectiveness of Audio31mins
Oct16Nerd Alert: The Downsides of Being a 'Lifestyle Brand'9mins
Oct14The Practicalities of Combining Brand and Sales25mins
Oct9Nerd Alert: The Power of an "Underdog" Brand9mins
Oct7How to Capitalize on Live Sports Season30mins
Oct2Nerd Alert: How AI Reveals Hidden Consumer Preferences9mins
Sep30How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply30mins
Sep25Nerd Alert: Do Most New Products Really Fail?9mins
Sep23The Problem with "Purpose" with Nick Asbury42mins
Sep18Nerd Alert: When Ads Make Us Cringe9mins
Sep16Building Brands That Buyers Remember with Jenni Romaniuk39mins
Sep11Nerd Alert: What Makes an Ad Authentic10mins
Sep9What Behavioral Economics Misses About Real-World Marketing19mins
Sep4Nerd Alert: First Impressions Are Everything in Advertising9mins
Sep2Branded House vs House of Brands: What the Research Recommends29mins
Aug28Nerd Alert: When Brand Nicknames Help or Harm9mins
Aug26The Science of Budget Setting38mins
Aug21Nerd Alert: How Advertising Builds Brand and Sales Simultaneously12mins
Aug19The Forgotten Half of Growth: Physical Availability Explained27mins
Aug14Nerd Alert: What Marketers Get Wrong About Their Own Brands9mins
Aug12Where Did All the CMOs Go?26mins
Aug7Nerd Alert: Why Your Hyper-Targeted Ads Might Be a Waste12mins
Aug5The Brand Metrics That Matter with Kantar's Mary Kyriakidi29mins
Jul31Nerd Alert: When Being Simple Hurts Your Brand7mins
Jul29How Brands REALLY Grow with Dale Harrison46mins
Jul24Nerd Alert: Don't Age Out Your Audience9mins
Jul22The Dangers of "Wrong-Termism" with Liam Moroney42mins
Jul17Nerd Alert: Why Every Brand Needs a Sonic Logo8mins
Jul15Selling in Marketing Effectiveness with Simon Peel38mins
Jul10Nerd Alert: Rituals as Brand Strategy10mins
Jul8How Does Advertising Actually Work?29mins
Jul3Nerd Alert: The Cost of Going Dark9mins
Jul1When AI is Your Buyer with Jonathan Elfreich35mins
Jun26Nerd Alert: Why Animals Work in Ads10mins
Jun24From the Archive: The Battle for Effectiveness with Mark Ritson39mins
Jun19Nerd Alert: The Psychology of Brand Breakups9mins
Jun17The 95/5 Rule: Rethinking Reach and Timing23mins
Jun12Nerd Alert: When Does Retargeting Work?12mins
Jun10Marketing's Dangerous Defaults with Matt Maynard48mins
Jun5Nerd Alert: To ESOV and Beyond12mins
Jun3Marketing Effectiveness on a Budget33mins
May29Nerd Alert: Do Consumers Actually Want Privacy, or Just Better Ads?15mins
May27Everything Works at Zero with Jordan Rossler29mins
May22Nerd Alert: How Marketing Varies by Digital Platform13mins
May20When It's Time to Invest in "Brand"33mins
May15Nerd Alert: The Bayesian Marketing Attribution Model12mins
May13Marketing Moves That Win in a Downturn23mins
May8Nerd Alert: How AI Will Change Marketing Structures9mins
May6The Differentiation vs Distinctiveness Debate28mins
May1Nerd Alert: Does Creative Consistency Matter?10mins
Apr29What Marketers Get Wrong About Targeting25mins
Apr24Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions12mins
Apr22The Louder You Are, the More You Grow: Why ESOV Still Works32mins
Apr17Nerd Alert: The Power of Creative Advertising10mins
Apr15The New Rules of Great Video Creative with Steve Babcock41mins
Apr10Nerd Alert: The Science Behind Emotional Advertising12mins
Apr8The CTV Hype Cycle: Separating Fact from Fiction36mins
Apr3Nerd Alert: Why Humor Wins in Advertising9mins
Apr1Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf43mins
Mar27Nerd Alert: The Psychology Behind Direct Mail Performance9mins
Mar25The Potential of AI Video with Seth Woodall37mins
Mar20Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty8mins
Mar18Marketing Like a Challenger with Chuck Hengel31mins
Mar13Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance9mins
Mar11Great Marketing Tells Great Stories27mins
Mar6Nerd Alert: Brand Awareness vs Brand Salience8mins
Mar4Synthetic research vs human insights in marketing24mins
Feb27Nerd Alert: The Problem with Last-Touch Attribution10mins
Feb25How Category Entry Points Shape Buying22mins
Feb20Nerd Alert: How Media Channel Combinations Impact Performance10mins
Feb18Why Digital Advertising Is Failing Marketers with Bob Hoffman36mins
Feb13Nerd Alert: The Extraordinary Cost of Dull12mins
Feb11The Effectiveness Principles You Need to Know27mins
Feb6Nerd Alert: What Makes a Great Super Bowl Ad?12mins
Feb4How to Spot Effective Super Bowl Ads25mins
Jan30Nerd Alert: Digital vs. Traditional Advertising11mins
Jan28The Art and Science of Creative Effectiveness33mins
Jan23Nerd Alert: How Cultural Imprinting Accelerates Brand Growth10mins
Jan21The Truth About Agency Models30mins
Jan16Nerd Alert: How Advertising Improves Pricing Power10mins
Jan14Secrets to TV Advertising Success26mins
Jan9Nerd Alert: How Effective is Paid Search?12mins
Jan7Marketing Predictions for 202527mins
Jan2Nerd Alert: Why You Should Invest in Attention12mins
Dec31The Most Effective Brands of 202441mins
Dec232024's Marketing Wins and Fails50mins
Dec19Nerd Alert: How Consumer Behavior Has Changed9mins
Dec17The Truth About AI in Marketing with Shelly Palmer35mins
Dec12Nerd Alert: Gender Stereotypes in Advertising12mins
Dec10Marketing's Role in Product with Jaime LaMontagne38mins
Dec5Nerd Alert: The Effect of Weather on Consumer Spending8mins
Dec3When Does Ad Fatigue Actually Matter?22mins
Nov26A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX30mins
Nov21Nerd Alert: The "IKEA Effect": When Labor Leads to Love8mins
Nov19Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance39mins
Nov14Nerd Alert: Why Do Brands Cause Trouble?13mins
Nov12How Brand Wins in an AI World with Lena Waters, CMO at Grammarly34mins
Nov7Nerd Alert: Loyal Customer or Repeat Purchaser?11mins
Nov5Optimizing Your Media Mix with Richard Kirk24mins
Oct31Nerd Alert: The Effectiveness of Fear13mins
Oct29The Truth About Marketing Effectiveness with Peter Field45mins
Oct24Nerd Alert: How Brand Investments Drive Market Value10mins
Oct22What a Healthy CEO/CMO Relationship Looks Like21mins
Oct17Nerd Alert: How Personality Predicts Ad Response9mins
Oct15How AI is Transforming Marketing Today30mins
Oct10Nerd Alert: How Our Brains React to Advertising12mins
Oct8Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO32mins
Oct3Nerd Alert: A TV Advertising Reality Check15mins
Oct1Audience Matters with Sarah Jordan, Constant Contact CMO28mins
Sep26Nerd Alert: Ageism Kills Brands9mins
Sep24Timeless Marketing Principles with Jason Ing, Gusto CMO49mins
Sep19Nerd Alert: Growth Potential by Buyer Group7mins
Sep17Marketing as a Science with Professor Byron Sharp31mins
Sep12Nerd Alert: Where A/B Testing Goes Wrong8mins
Sep10The Dangers of Marketing Misattribution26mins
Sep5Nerd Alert: The Halo Effect of TV Advertising9mins
Sep3The Future of Search Marketing29mins
Aug29Nerd Alert: The Truth About CMO Tenure8mins
Aug27Are Brand Extensions Worth the Risk?27mins
Aug22Nerd Alert: How Effective are Influencers?11mins
Aug20Is "Brand Purpose" Overrated?24mins
Aug15Nerd Alert: The Dynamic Attention Theory11mins
Aug13Proof That Your Brand Matters26mins
Aug8Nerd Alert: Do Sports Sponsorships Work?9mins
Aug6The Myths of Media Quality25mins
Aug1Nerd Alert: How to Reach the ‘Right’ Customers9mins
Jul30Sports Marketing and the Summer Olympics22mins
Jul25Nerd Alert: Cognitive Biases in Marketing11mins
Jul23The Most Powerful Marketing Combinations28mins
Jul18Nerd Alert: The Validity of LLMs for Market Research10mins
Jul16How to use LLMs for Market Research25mins
Jul11Nerd Alert: The Power of Positive Feedback9mins
Jul9Should Competitors Influence Your Marketing?25mins
Jul2How to be a Creative Marketer with Vivienne Wan30mins
Jun27Nerd Alert: Do Loyalty Programs Work?8mins
Jun25The Battle for Effectiveness with Mark Ritson39mins
Jun20Nerd Alert: Can Psychological Targeting Improve Digital Marketing?10mins
Jun18Marketing Research that’ll Blow Your Mind26mins
Jun13Nerd Alert: The Power of Meaningless Marketing11mins
Jun11Why CTV’s the Hottest Marketing Channel of the Year33mins
Jun6Nerd Alert: The Psychology Behind Celebrity Endorsements9mins
Jun4Is the Era of Advertising Over?25mins
May30Nerd Alert: What Makes Content Go Viral?11mins
May28What Smart Targeting Looks Like27mins
May23Nerd Alert: The Three Dimensions of Effectiveness14mins
May21The Insane Waste Behind Online Advertising25mins
May16Nerd Alert: How Accurate is Marketers’ Intuition?10mins
May14Getting Real about Reach26mins
May9Nerd Alert: TV’s Role in Effectiveness12mins
May7Let’s Get Political (in Advertising)19mins
May2Nerd Alert: Advertising’s Impact on Stock Price12mins
Apr30How to Measure Brand Marketing26mins
Apr25Nerd Alert: How Storytelling Creates Brand Love13mins
Apr23What Does Psychology Tell Us About Marketing?24mins
Apr18Nerd Alert: The Sound of Brands9mins
Apr16Marketing for the Future22mins
Apr11Nerd Alert: Nostalgia in Advertising11mins
Apr9B2B Marketing Hard Truths with Peter Weinberg27mins
Apr4Nerd Alert: Is TV Still Effective?10mins
Apr2Marketing Myths Debunked!26mins
Mar28Nerd Alert: Does Behavioral Advertising Benefit Consumers?8mins
Mar26What’s Next for Social Media?21mins
Mar21Nerd Alert: Marketing Research’s Big Problem11mins
Mar19Settling the Brand Loyalty Debate25mins
Mar12The Hidden Costs of Low-Quality Media21mins
Mar5Are Celebrities in Advertising Worth the Price?26mins
Feb27Break the Digital Doom Loop19mins
Feb20The Great Reach vs Frequency Debate20mins
Feb13Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen34mins
Feb6Media Mix Modeling is Back in Style27mins
Jan30Revolutionizing B2B Marketing with Salesforce’s Colin Fleming37mins
Jan23What’s the Deal with Distinctive Assets?21mins
Jan16From the Archive: Is Brand Awareness Overrated or Effective Marketing?20mins
Jan9Is 2024 the Year of CTV?28mins
Jan2What’s Up with Attention?19mins
Dec26From the Archive: How to Measure Upper Funnel Marketing Channels29mins
Dec19Year in Review with Sleeping Barber and That’s What I Call Marketing61mins
Dec19Cheers to 2024 Marketing Trends25mins
Dec12Mastering QR Codes for Shoppable TV25mins
Dec5AI and the Future of Ad Agencies30mins
Nov28Marketing to the CFO29mins
Nov21Planning a Merry Holiday Shopping Season25mins
Nov14How to Create Sticky Digital Advertising20mins
Nov7Avoiding the Google Tax with SEM21mins
Oct31Research Says You’re Targeting the Wrong People25mins
Oct24Closing the Creativity Gap28mins
Oct177 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi28mins
Oct10How to Invest in Emerging Marketing Channels22mins
Oct3What Prevents Your Team from Achieving Marketing Effectiveness?22mins
Sep26Barbie, Lightning Strikes, and High-Impact Marketing on a Budget23mins
Sep19Emotion is Advertising’s Untapped Performance Lever23mins
Sep12How to Speak Marketing to the C-Suite with John Wojcik26mins
Sep5Rethinking B2B Advertising with The B2B Institute’s Ty Heath31mins
Aug29Effective TV Advertising Part 3—Driving Brand and Sales Together19mins
Aug22Effective TV Advertising Part 2—Cost Determines ROI20mins
Aug15Effective TV Advertising Part 1—Reach Over Targeting20mins
Aug8Brand Awareness vs Affinity – Which Drives Brand Growth?26mins
Aug1How Do Earned, Owned and Paid Media Fit in Your Marketing Strategy?23mins
Jul25What Does Creative Effectiveness Really Look Like?19mins
Jul18Is It Time for a Contextual Targeting Comeback?28mins
Jul11How Will AI Change Creative Work?30mins
Jun27How to Build a High-Performing Marketing Team28mins
Jun20What Does Tesla’s Pivot to Advertising Mean for Marketers?23mins
Jun13Navigating the Dark Funnel of Marketing Measurement23mins
Jun6The Untapped Value of B2B Brands28mins
May30How to Target Your Audience on Mass Marketing Channels26mins
May23How Airbnb Used Brand Awareness to Drive Profitability19mins
May16Brand Awareness – Is it Overrated or Effective Marketing?21mins
May9Behavioral Advertising – How Does Targeting Really Work?26mins
May2What Do Marketers Need to Know About a TikTok Ban?20mins
Apr25How Will AI Reshape Marketing?29mins
Apr18How to Measure Upper Funnel Marketing Channels29mins
Apr11Advertising During a Recession23mins
Apr4Narrow Targeting vs Broad Reach Marketing29mins
Apr4The Danger of Digital Marketing Dependence21mins
Mar24The Marketing Architects Podcast Trailer1min