The Marketing Architects
Marketing Architects - marketingarchitects.com
Latest episode: Thu Apr 25 2024
Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
64 total episodes
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Apr25Nerd Alert: How Storytelling Creates Brand Love13mins- Apr23What Does Psychology Tell Us About Marketing?24mins
- Apr18Nerd Alert: The Sound of Brands9mins
- Apr16Marketing for the Future22mins
- Apr11Nerd Alert: Nostalgia in Advertising11mins
- Apr9B2B Marketing Hard Truths with Peter Weinberg27mins
- Apr4Nerd Alert: Is TV Still Effective?10mins
- Apr2Marketing Myths Debunked!26mins
- Mar28Nerd Alert: Does Behavioral Advertising Benefit Consumers?8mins
- Mar26What’s Next for Social Media?21mins
- Mar21Nerd Alert: Marketing Research’s Big Problem11mins
- Mar19Settling the Brand Loyalty Debate25mins
- Mar12The Hidden Costs of Low-Quality Media21mins
- Mar5Are Celebrities in Advertising Worth the Price?26mins
- Feb27Break the Digital Doom Loop19mins
- Feb20The Great Reach vs Frequency Debate20mins
- Feb13Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen34mins
- Feb6Media Mix Modeling is Back in Style27mins
- Jan30Revolutionizing B2B Marketing with Salesforce’s Colin Fleming37mins
- Jan23What’s the Deal with Distinctive Assets?21mins
- Jan16From the Archive: Is Brand Awareness Overrated or Effective Marketing?20mins
- Jan9Is 2024 the Year of CTV?28mins
- Jan2What’s Up with Attention?19mins
- Dec26From the Archive: How to Measure Upper Funnel Marketing Channels29mins
- Dec19Year in Review with Sleeping Barber and That’s What I Call Marketing61mins
- Dec19Cheers to 2024 Marketing Trends25mins
- Dec12Mastering QR Codes for Shoppable TV25mins
- Dec5AI and the Future of Ad Agencies30mins
- Nov28Marketing to the CFO29mins
- Nov21Planning a Merry Holiday Shopping Season25mins
- Nov14How to Create Sticky Digital Advertising20mins
- Nov7Avoiding the Google Tax with SEM21mins
- Oct31Research Says You’re Targeting the Wrong People25mins
- Oct24Closing the Creativity Gap28mins
- Oct177 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi28mins
- Oct10How to Invest in Emerging Marketing Channels22mins
- Oct3What Prevents Your Team from Achieving Marketing Effectiveness?22mins
- Sep26Barbie, Lightning Strikes, and High-Impact Marketing on a Budget23mins
- Sep19Emotion is Advertising’s Untapped Performance Lever23mins
- Sep12How to Speak Marketing to the C-Suite with John Wojcik26mins
- Sep5Rethinking B2B Advertising with The B2B Institute’s Ty Heath31mins
- Aug29Effective TV Advertising Part 3—Driving Brand and Sales Together19mins
- Aug22Effective TV Advertising Part 2—Cost Determines ROI20mins
- Aug15Effective TV Advertising Part 1—Reach Over Targeting20mins
- Aug8Brand Awareness vs Affinity – Which Drives Brand Growth?26mins
- Aug1How Do Earned, Owned and Paid Media Fit in Your Marketing Strategy?23mins
- Jul25What Does Creative Effectiveness Really Look Like?19mins
- Jul18Is It Time for a Contextual Targeting Comeback?28mins
- Jul11How Will AI Change Creative Work?30mins
- Jun27How to Build a High-Performing Marketing Team28mins
- Jun20What Does Tesla’s Pivot to Advertising Mean for Marketers?23mins
- Jun13Navigating the Dark Funnel of Marketing Measurement23mins
- Jun6The Untapped Value of B2B Brands28mins
- May30How to Target Your Audience on Mass Marketing Channels26mins
- May23How Airbnb Used Brand Awareness to Drive Profitability19mins
- May16Brand Awareness – Is it Overrated or Effective Marketing?21mins
- May9Behavioral Advertising – How Does Targeting Really Work?26mins
- May2What Do Marketers Need to Know About a TikTok Ban?20mins
- Apr25How Will AI Reshape Marketing?29mins
- Apr18How to Measure Upper Funnel Marketing Channels29mins
- Apr11Advertising During a Recession23mins
- Apr4Narrow Targeting vs Broad Reach Marketing29mins
- Apr4The Danger of Digital Marketing Dependence21mins
Mar24The Marketing Architects Podcast Trailer1min