
The Marketing Architects
Marketing Architects - marketingarchitects.com
Latest episode: Thu Jul 03 2025
Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
185 total episodes
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- Jul3Nerd Alert: The Cost of Going Dark9mins
- Jul1When AI is Your Buyer with Jonathan Elfreich35mins
- Jun26Nerd Alert: Why Animals Work in Ads10mins
- Jun24From the Archive: The Battle for Effectiveness with Mark Ritson39mins
- Jun19Nerd Alert: The Psychology of Brand Breakups9mins
- Jun17The 95/5 Rule: Rethinking Reach and Timing23mins
- Jun12Nerd Alert: When Does Retargeting Work?12mins
- Jun10Marketing's Dangerous Defaults with Matt Maynard48mins
- Jun5Nerd Alert: To ESOV and Beyond12mins
- Jun3Marketing Effectiveness on a Budget33mins
- May29Nerd Alert: Do Consumers Actually Want Privacy, or Just Better Ads?15mins
- May27Everything Works at Zero with Jordan Rossler29mins
- May22Nerd Alert: How Marketing Varies by Digital Platform13mins
- May20When It's Time to Invest in "Brand"33mins
- May15Nerd Alert: The Bayesian Marketing Attribution Model12mins
- May13Marketing Moves That Win in a Downturn23mins
- May8Nerd Alert: How AI Will Change Marketing Structures9mins
- May6The Differentiation vs Distinctiveness Debate28mins
- May1Nerd Alert: Does Creative Consistency Matter?10mins
- Apr29What Marketers Get Wrong About Targeting25mins
- Apr24Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions12mins
- Apr22The Louder You Are, the More You Grow: Why ESOV Still Works32mins
- Apr17Nerd Alert: The Power of Creative Advertising10mins
- Apr15The New Rules of Great Video Creative with Steve Babcock41mins
- Apr10Nerd Alert: The Science Behind Emotional Advertising12mins
- Apr8The CTV Hype Cycle: Separating Fact from Fiction36mins
- Apr3Nerd Alert: Why Humor Wins in Advertising9mins
- Apr1Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf43mins
- Mar27Nerd Alert: The Psychology Behind Direct Mail Performance9mins
- Mar25The Potential of AI Video with Seth Woodall37mins
- Mar20Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty8mins
- Mar18Marketing Like a Challenger with Chuck Hengel31mins
- Mar13Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance9mins
- Mar11Great Marketing Tells Great Stories27mins
- Mar6Nerd Alert: Brand Awareness vs Brand Salience8mins
- Mar4Synthetic research vs human insights in marketing24mins
- Feb27Nerd Alert: The Problem with Last-Touch Attribution10mins
- Feb25How Category Entry Points Shape Buying22mins
- Feb20Nerd Alert: How Media Channel Combinations Impact Performance10mins
- Feb18Why Digital Advertising Is Failing Marketers with Bob Hoffman36mins
- Feb13Nerd Alert: The Extraordinary Cost of Dull12mins
- Feb11The Effectiveness Principles You Need to Know27mins
- Feb6Nerd Alert: What Makes a Great Super Bowl Ad?12mins
- Feb4How to Spot Effective Super Bowl Ads25mins
- Jan30Nerd Alert: Digital vs. Traditional Advertising11mins
- Jan28The Art and Science of Creative Effectiveness33mins
- Jan23Nerd Alert: How Cultural Imprinting Accelerates Brand Growth10mins
- Jan21The Truth About Agency Models30mins
- Jan16Nerd Alert: How Advertising Improves Pricing Power10mins
- Jan14Secrets to TV Advertising Success26mins
- Jan9Nerd Alert: How Effective is Paid Search?12mins
- Jan7Marketing Predictions for 202527mins
- Jan2Nerd Alert: Why You Should Invest in Attention12mins
- Dec31The Most Effective Brands of 202441mins
- Dec232024's Marketing Wins and Fails50mins
- Dec19Nerd Alert: How Consumer Behavior Has Changed9mins
- Dec17The Truth About AI in Marketing with Shelly Palmer35mins
- Dec12Nerd Alert: Gender Stereotypes in Advertising12mins
- Dec10Marketing's Role in Product with Jaime LaMontagne38mins
- Dec5Nerd Alert: The Effect of Weather on Consumer Spending8mins
- Dec3When Does Ad Fatigue Actually Matter?22mins
- Nov26A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX30mins
- Nov21Nerd Alert: The "IKEA Effect": When Labor Leads to Love8mins
- Nov19Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance39mins
- Nov14Nerd Alert: Why Do Brands Cause Trouble?13mins
- Nov12How Brand Wins in an AI World with Lena Waters, CMO at Grammarly34mins
- Nov7Nerd Alert: Loyal Customer or Repeat Purchaser?11mins
- Nov5Optimizing Your Media Mix with Richard Kirk24mins
- Oct31Nerd Alert: The Effectiveness of Fear13mins
- Oct29The Truth About Marketing Effectiveness with Peter Field45mins
- Oct24Nerd Alert: How Brand Investments Drive Market Value10mins
- Oct22What a Healthy CEO/CMO Relationship Looks Like21mins
- Oct17Nerd Alert: How Personality Predicts Ad Response9mins
- Oct15How AI is Transforming Marketing Today30mins
- Oct10Nerd Alert: How Our Brains React to Advertising12mins
- Oct8Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO32mins
- Oct3Nerd Alert: A TV Advertising Reality Check15mins
- Oct1Audience Matters with Sarah Jordan, Constant Contact CMO28mins
- Sep26Nerd Alert: Ageism Kills Brands9mins
- Sep24Timeless Marketing Principles with Jason Ing, Gusto CMO49mins
- Sep19Nerd Alert: Growth Potential by Buyer Group7mins
- Sep17Marketing as a Science with Professor Byron Sharp31mins
- Sep12Nerd Alert: Where A/B Testing Goes Wrong8mins
- Sep10The Dangers of Marketing Misattribution26mins
- Sep5Nerd Alert: The Halo Effect of TV Advertising9mins
- Sep3The Future of Search Marketing29mins
- Aug29Nerd Alert: The Truth About CMO Tenure8mins
- Aug27Are Brand Extensions Worth the Risk?27mins
- Aug22Nerd Alert: How Effective are Influencers?11mins
- Aug20Is "Brand Purpose" Overrated?24mins
- Aug15Nerd Alert: The Dynamic Attention Theory11mins
- Aug13Proof That Your Brand Matters26mins
- Aug8Nerd Alert: Do Sports Sponsorships Work?9mins
- Aug6The Myths of Media Quality25mins
- Aug1Nerd Alert: How to Reach the ‘Right’ Customers9mins
- Jul30Sports Marketing and the Summer Olympics22mins
- Jul25Nerd Alert: Cognitive Biases in Marketing11mins
- Jul23The Most Powerful Marketing Combinations28mins
- Jul18Nerd Alert: The Validity of LLMs for Market Research10mins
- Jul16How to use LLMs for Market Research25mins
- Jul11Nerd Alert: The Power of Positive Feedback9mins
- Jul9Should Competitors Influence Your Marketing?25mins
- Jul2How to be a Creative Marketer with Vivienne Wan30mins
- Jun27Nerd Alert: Do Loyalty Programs Work?8mins
- Jun25The Battle for Effectiveness with Mark Ritson39mins
- Jun20Nerd Alert: Can Psychological Targeting Improve Digital Marketing?10mins
- Jun18Marketing Research that’ll Blow Your Mind26mins
- Jun13Nerd Alert: The Power of Meaningless Marketing11mins
- Jun11Why CTV’s the Hottest Marketing Channel of the Year33mins
- Jun6Nerd Alert: The Psychology Behind Celebrity Endorsements9mins
- Jun4Is the Era of Advertising Over?25mins
- May30Nerd Alert: What Makes Content Go Viral?11mins
- May28What Smart Targeting Looks Like27mins
- May23Nerd Alert: The Three Dimensions of Effectiveness14mins
- May21The Insane Waste Behind Online Advertising25mins
- May16Nerd Alert: How Accurate is Marketers’ Intuition?10mins
- May14Getting Real about Reach26mins
- May9Nerd Alert: TV’s Role in Effectiveness12mins
- May7Let’s Get Political (in Advertising)19mins
- May2Nerd Alert: Advertising’s Impact on Stock Price12mins
- Apr30How to Measure Brand Marketing26mins
- Apr25Nerd Alert: How Storytelling Creates Brand Love13mins
- Apr23What Does Psychology Tell Us About Marketing?24mins
- Apr18Nerd Alert: The Sound of Brands9mins
- Apr16Marketing for the Future22mins
- Apr11Nerd Alert: Nostalgia in Advertising11mins
- Apr9B2B Marketing Hard Truths with Peter Weinberg27mins
- Apr4Nerd Alert: Is TV Still Effective?10mins
- Apr2Marketing Myths Debunked!26mins
- Mar28Nerd Alert: Does Behavioral Advertising Benefit Consumers?8mins
- Mar26What’s Next for Social Media?21mins
- Mar21Nerd Alert: Marketing Research’s Big Problem11mins
- Mar19Settling the Brand Loyalty Debate25mins
- Mar12The Hidden Costs of Low-Quality Media21mins
- Mar5Are Celebrities in Advertising Worth the Price?26mins
- Feb27Break the Digital Doom Loop19mins
- Feb20The Great Reach vs Frequency Debate20mins
- Feb13Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen34mins
- Feb6Media Mix Modeling is Back in Style27mins
- Jan30Revolutionizing B2B Marketing with Salesforce’s Colin Fleming37mins
- Jan23What’s the Deal with Distinctive Assets?21mins
- Jan16From the Archive: Is Brand Awareness Overrated or Effective Marketing?20mins
- Jan9Is 2024 the Year of CTV?28mins
- Jan2What’s Up with Attention?19mins
- Dec26From the Archive: How to Measure Upper Funnel Marketing Channels29mins
- Dec19Year in Review with Sleeping Barber and That’s What I Call Marketing61mins
- Dec19Cheers to 2024 Marketing Trends25mins
- Dec12Mastering QR Codes for Shoppable TV25mins
- Dec5AI and the Future of Ad Agencies30mins
- Nov28Marketing to the CFO29mins
- Nov21Planning a Merry Holiday Shopping Season25mins
- Nov14How to Create Sticky Digital Advertising20mins
- Nov7Avoiding the Google Tax with SEM21mins
- Oct31Research Says You’re Targeting the Wrong People25mins
- Oct24Closing the Creativity Gap28mins
- Oct177 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi28mins
- Oct10How to Invest in Emerging Marketing Channels22mins
- Oct3What Prevents Your Team from Achieving Marketing Effectiveness?22mins
- Sep26Barbie, Lightning Strikes, and High-Impact Marketing on a Budget23mins
- Sep19Emotion is Advertising’s Untapped Performance Lever23mins
- Sep12How to Speak Marketing to the C-Suite with John Wojcik26mins
- Sep5Rethinking B2B Advertising with The B2B Institute’s Ty Heath31mins
- Aug29Effective TV Advertising Part 3—Driving Brand and Sales Together19mins
- Aug22Effective TV Advertising Part 2—Cost Determines ROI20mins
- Aug15Effective TV Advertising Part 1—Reach Over Targeting20mins
- Aug8Brand Awareness vs Affinity – Which Drives Brand Growth?26mins
- Aug1How Do Earned, Owned and Paid Media Fit in Your Marketing Strategy?23mins
- Jul25What Does Creative Effectiveness Really Look Like?19mins
- Jul18Is It Time for a Contextual Targeting Comeback?28mins
- Jul11How Will AI Change Creative Work?30mins
- Jun27How to Build a High-Performing Marketing Team28mins
- Jun20What Does Tesla’s Pivot to Advertising Mean for Marketers?23mins
- Jun13Navigating the Dark Funnel of Marketing Measurement23mins
- Jun6The Untapped Value of B2B Brands28mins
- May30How to Target Your Audience on Mass Marketing Channels26mins
- May23How Airbnb Used Brand Awareness to Drive Profitability19mins
- May16Brand Awareness – Is it Overrated or Effective Marketing?21mins
- May9Behavioral Advertising – How Does Targeting Really Work?26mins
- May2What Do Marketers Need to Know About a TikTok Ban?20mins
- Apr25How Will AI Reshape Marketing?29mins
- Apr18How to Measure Upper Funnel Marketing Channels29mins
- Apr11Advertising During a Recession23mins
- Apr4Narrow Targeting vs Broad Reach Marketing29mins
- Apr4The Danger of Digital Marketing Dependence21mins
- Mar24The Marketing Architects Podcast Trailer1min