Nerd Alert: How Storytelling Creates Brand Love
from The Marketing Architects
by Marketing Architects
Published: Thu Apr 25 2024
Show Notes
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
Once upon a time, Elena and Rob decided to explore the meaning of “brand love” and the use of powerful storytelling. They discovered that brands with a strong story create meaningful connections and fuel brand loyalty.
Topics covered:
To learn more, visit marketingarchitects.com/podcast
Resources:
Dias P, Cavalheiro R. The role of storytelling in the creation of brand love: the PANDORA case. J Brand Manag. 2022;29(1):58–71.doi: 10.1057/s41262-021-00254-6.Epub 2021Oct 6. PMCID: PMC8494506.
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Once upon a time, Elena and Rob decided to explore the meaning of “brand love” and the use of powerful storytelling. They discovered that brands with a strong story create meaningful connections and fuel brand loyalty.
Topics covered:
- []“The Role of Storytelling in the Creation of Brand Love”
- []Examples of storytelling
- []Does storytelling lead to brand love?
- []What is brand love?
- []Storytelling in advertising
- []Emotional connection adds value
To learn more, visit marketingarchitects.com/podcast
Resources:
Dias P, Cavalheiro R. The role of storytelling in the creation of brand love: the PANDORA case. J Brand Manag. 2022;29(1):58–71.doi: 10.1057/s41262-021-00254-6.Epub 2021Oct 6. PMCID: PMC8494506.
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.