Brand Awareness – Is it Overrated or Effective Marketing?
from The Marketing Architects
by Marketing Architects
Published: Tue May 16 2023
Show Notes
Brand is far more measurable today than even five years ago. So why are we still questioning brand’s value? Maybe because it’s tough to know exactly how to grow brand—and defend its importance to the business.
In this episode, Elena, Angela and Rob tackle brand misconceptions from a performance marketer’s perspective. They discuss what it means to build brand awareness and drive tangible business results related to brand growth. Their conclusion? While building brand may seem like a “fluffy” goal, research continually shows it leads to increased revenue and greater customer loyalty. But done right, brand growth should always be measurable.
Topics covered:
To learn more, visit marketingarchitects.com/podcast.
Resources:
2020The Marketing Student Article
2013WARC Article
2023BuiltIn Article
2012Scientific American Article
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Elena, Angela and Rob tackle brand misconceptions from a performance marketer’s perspective. They discuss what it means to build brand awareness and drive tangible business results related to brand growth. Their conclusion? While building brand may seem like a “fluffy” goal, research continually shows it leads to increased revenue and greater customer loyalty. But done right, brand growth should always be measurable.
Topics covered:
- []Brand awareness vs performance marketing
- []How can marketers defend brand’s ability to drive business results?
- [7:00] Defining brand awareness and measuring brand growth
- []How to grow your brand
- []What physical availability looks like for online businesses
- []What business stage is right for focusing on brand-building?
To learn more, visit marketingarchitects.com/podcast.
Resources:
2020The Marketing Student Article
2013WARC Article
2023BuiltIn Article
2012Scientific American Article
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.