Nerd Alert: How Personality Predicts Ad Response

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore how personality traits influence consumer responses to personalized ads, revealing key insights for marketers crafting targeted campaigns.

Topics covered:

• [01:00]"Personality and Psychological Predictors of Instagram Personalized Ad Avoidance"
• [02:20]The Big Five personality traits
• [04:35]Self-efficacy's impact on ad perception
• [05:10]How personality shapes ad avoidance
• [06:05]Openness and extraversion in ad reception
• [07:40]Comparing TV ads to personalized digital ads

To learn more, visit marketingarchitects.com/podcast


Resources:
Amarnath, D. D., & Jaidev, U. P. (2023).Personality and Psychological Predictors of Instagram Personalized Ad Avoidance. *International Journal of E-Business Research, 19*(1). https://doi.org/10.4018/IJEBR.323197


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