How to Measure Brand Marketing
from The Marketing Architects
by Marketing Architects
Published: Tue Apr 30 2024
Show Notes
63% of TV advertisers doubt their ability to accurately measure TV’s impact. And it’s not just TV. Top-of-funnel marketing channels are notoriously hard to evaluate.
But accurate attribution isn’t impossible. This week, Elena and Angela are joined by Director of Analytics Jordan Rossler to break down the report “Everything Wrong with TV Measurement.” They’re covering attribution best practices for brand marketing channels, including the importance of using multiple attribution models to determine success and looking at results with a healthy dose of skepticism.
Topics covered:
To learn more, visit marketingarchitects.com/podcast
Resources:
2024Marketing Architects Report: https://www.marketingarchitects.com/blog/everything-wrong-with-tv-measurement
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Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
But accurate attribution isn’t impossible. This week, Elena and Angela are joined by Director of Analytics Jordan Rossler to break down the report “Everything Wrong with TV Measurement.” They’re covering attribution best practices for brand marketing channels, including the importance of using multiple attribution models to determine success and looking at results with a healthy dose of skepticism.
Topics covered:
- []Introducing a new TV attribution report
- []The Micro, Macro, Business framework
- []How test structure impacts measurability
- []All models are wrong, some are useful
- []How using multiple models can catch data issues
- []What models are best for measuring TV?
- []Asking questions with a “challenge everything” mindset
To learn more, visit marketingarchitects.com/podcast
Resources:
2024Marketing Architects Report: https://www.marketingarchitects.com/blog/everything-wrong-with-tv-measurement
/>
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.