Closing the Creativity Gap
from The Marketing Architects
by Marketing Architects
Published: Tue Oct 24 2023
Show Notes
Despite a heightened focus on growth, businesses frequently sideline creativity. Even though unconventional thinking is exactly what’s needed to reach new levels of success.
Demand for chief creative officers has declined by 4% since 2018.And marketing roles increasingly prioritize analytical skills over creative talent. This week, Rob and Elena are joined by Chief Creative Officer Steve Babcock to discuss the growing creativity gap and how to fix it. Surprisingly, the answer might not be about hiring more people with “creative” in their title but instead encouraging creativity across all areas of the organization.
Topics covered:
To learn more, visit marketingarchitects.com/podcast.
Resources:
2023Deloitte Digital Press Release: https://www.prnewswire.com/news-releases/is-the-creativity-gap-holding-up-business-transformation-deloitte-digital-and-lions-analysis-launched-ahead-of-2022-cannes-lions-international-festival-of-creativity-indicates-yes-301568677.html
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2023MarketingDive Article: https://www.marketingdive.com/news/dominos-pizza-pinpoint-delivery-QSR-marketing/653011/
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Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Demand for chief creative officers has declined by 4% since 2018.And marketing roles increasingly prioritize analytical skills over creative talent. This week, Rob and Elena are joined by Chief Creative Officer Steve Babcock to discuss the growing creativity gap and how to fix it. Surprisingly, the answer might not be about hiring more people with “creative” in their title but instead encouraging creativity across all areas of the organization.
Topics covered:
- []What is the creativity gap?
- []Creativity vs artistic ability
- []The importance of tying creativity to results
- []Domino’s Pizza tracker as an example of creativity driving business results
- []Restrictions can encourage creativity
- []The future of creative roles in businesses
To learn more, visit marketingarchitects.com/podcast.
Resources:
2023Deloitte Digital Press Release: https://www.prnewswire.com/news-releases/is-the-creativity-gap-holding-up-business-transformation-deloitte-digital-and-lions-analysis-launched-ahead-of-2022-cannes-lions-international-festival-of-creativity-indicates-yes-301568677.html
/>
2023MarketingDive Article: https://www.marketingdive.com/news/dominos-pizza-pinpoint-delivery-QSR-marketing/653011/
/>
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.