Cheers to 2024 Marketing Trends
from The Marketing Architects
by Marketing Architects
Published: Tue Dec 19 2023
Show Notes
Forrester predicts “experience with generative AI” will be written into 20% of new CMO job descriptions next year. They also say brand purpose is out of style and highly practical, results-driven campaigns will soon be in vogue.
In this wrap-up episode for the year, Elena, Angela, and Rob are sharing their own predictions for the biggest marketing trends in 2024.From a focus on effectiveness to the growth of traditional marketing channels to AI completely reimagining the ad industry, there’s a lot headed marketers’ way next year. The good news? Constant change is pretty normal in the industry. So if anyone’s prepared for 2024,it’s marketers.
Topics covered:
To learn more, visit marketingarchitects.com/podcast.
Resources:
2023Forrester Report: https://www.forrester.com/blogs/predictions-2024-cmos-b2c-marketing/
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Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this wrap-up episode for the year, Elena, Angela, and Rob are sharing their own predictions for the biggest marketing trends in 2024.From a focus on effectiveness to the growth of traditional marketing channels to AI completely reimagining the ad industry, there’s a lot headed marketers’ way next year. The good news? Constant change is pretty normal in the industry. So if anyone’s prepared for 2024,it’s marketers.
Topics covered:
- []Forrester’s 2024marketing predictions
- []Why brand purpose is less popular
- []Marketing effectiveness in the US
- []What the move from AI to AGI means
- []Why marketers may reevaluate traditional channels
- []Predictions for 2024
To learn more, visit marketingarchitects.com/podcast.
Resources:
2023Forrester Report: https://www.forrester.com/blogs/predictions-2024-cmos-b2c-marketing/
/>
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.