Show Notes
Brett Farmiloe built Featured after seeing small-business owners with deep expertise but no reliable way to get quoted by the media. He joins Ryan Alford to discuss earned media, digital PR, AI search visibility, and the revival of Help a Reporter Out.
They explain how media citations may influence LLM recommendations, why AI is compressing the marketing funnel, and why a single high-profile feature rarely produces instant revenue. Brett also shares how Featured and HARO connect journalists with verified experts while giving publishers greater control over AI-generated responses.
The conversation offers a realistic strategy for building authority, earning backlinks, reaching customers, and becoming more visible across traditional search and AI platforms.
TOPICS COVERED
- Brett Farmiloe’s journey from agency owner to Featured founder
- The difference between paid media and earned media
- How businesses can earn credible media coverage
- AI search optimization, AEO, and GEO
- Getting cited and recommended by large language models
- How ChatGPT is changing the customer journey
- Why PR results are difficult to measure
- Consistency, quality, and quantity in media outreach
- The acquisition and relaunch of Help a Reporter Out
- Connecting journalists with verified expert sources
- Using AI without removing human expertise
- Free and paid ways to begin using Featured and HARO
CONNECT WITH BRETT FARMILOE
Featured: https://featured.com/
class="text-node">Help a Reporter Out: https://www.helpareporter.com/
class="text-node">Brett on LinkedIn: https://www.linkedin.com/in/brettfarmiloe
class="text-node">Brett on X: https://x.com/BrettFarmiloe
class="text-node">CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW
Right About Now: https://www.ryanisright.com/
class="text-node">Ryan Alford: https://www.ryanalford.com/
class="text-node">Ryan on Instagram: https://www.instagram.com/ryanalford/
class="text-node">Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/
class="text-node">Apple Podcasts: https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
class="text-node">Spotify: https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h
class="text-node">YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford
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