Why Is Everyone Obsessed With Labubus?
from The Journal.
by The Wall Street Journal & Spotify Studios
Published: Thu Aug 07 2025
Show Notes
An ugly-cute monster has become aglobal sensation. PopMart,the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turnthese collectible plushies into a booming business. WSJ's Kaitlyn Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts.
Further Listening:
- How the Stanley Cup Became the Internet’s Favorite Water Bottle
- IsSupreme Still the King of Streetwear?
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