#616: Synthetic personas in market research with Ali Henriques, Qualtrics

What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers?

Today, we’re joined by Ali Henriques, Global Director of Edge at Qualtrics. Ali is here to discuss how synthetic personas, AI, and digital qualitative tools are reshaping the future of market research, and share some insights from the Qualtrics 2025Market Research Trends Report.

RESOURCES

Qualtrics: https://www.qualtrics.com

Qualtrics 2025Global Market Research Trends Report: https://www.qualtrics.com/ebooks-guides/market-research-trends/

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