To Reach Workers of Different Generations, Understand Their Technological Preferences

Social psychologist and generational expert Jean Twenge has written nearly half a dozen books about the psychological profile of young people — first Millennials, and now Gen Z. In her new book, Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents – and What They Mean for America’s Future, Twenge seeks to define generational differences by highlighting the major technological shifts that occurred during each generation’s youth.

She joins Alan Todd for a rousing discussion about how different generations behave in the workplace, and how to manage across generational lines.

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