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What’s behind the Beyond Meat rebrand?  by Fast Company

What’s behind the Beyond Meat rebrand?

from Most Innovative Companies

by Fast Company

Published: Thu Aug 07 2025

Show Notes

On today's episode, cohosts Yasmin Gagne and Josh Christensen, as well as 'Fast Company' associate editor David Salazar, discuss the latest news in the world of business and innovation. Topics include Cloudflare's clash with Perplexity over its AI training, former CEO of X/Twitter Linda Yaccarino's new job, Tesla giving Elon Musk $29 billion to stay, and Disney+ integrating Hulu on its streaming platform by 2026.()

Next, Josh and Yaz speak to staff editor Kristin Toussaint and contributor Clint Rainey about Beyond Meat's rebrand to "Beyond" and all of the alternative meat company's growing pains and strategy shifts to reach its target audience. ()

Finally, Yaz and Josh chat with global technology editor Harry McCracken and contributing tech journalist Jared Newman about why 1995 was one of the most important years in tech history. ()


For more of the latest business and innovation news, go to: https://www.fastcompany.com/news


To read Clint Rainey’s article on the shift from “Beyond Meat” to “Beyond”: https://www.fastcompany.com/91374217/beyond-meat-rebrand-pivot-protein-fava-ground-ethan-brown-ceo


To read Kristen Toussiant’s Beyond Meat piece: https://www.fastcompany.com/91160776/beyond-meats-newest-sausages-vegetables-fruits-legumes


To learn more about Jared Newman’s 1995 piece: https://www.fastcompany.com/91356466/windows-95-anniversary


To learn more about Harry McCracken’s 1995 article: https://www.fastcompany.com/91356463/ibm-thinkpad-701-butterfly-keyboard