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How Depop is Tapping Into What Gen Z Wants with its Fashion Resale App by Fast Company

How Depop is Tapping Into What Gen Z Wants with its Fashion Resale App

from Most Innovative Companies

by Fast Company

Published: Tue Sep 07 2021

Show Notes

In this episode, we’re talking about social media. While Facebook and Twitter still dominate the space, apps like TikTok and Clubhouse are offering people new ways to express themselves and form communities.

Amy chatted with Maria Raga, the CEO of Depop, the fashion resale app that’s become popular with Gen Z. The platform has 30 million registered users: 90% of them are under 26 years old. They discuss Depop’s unique approach to social commerce and how it has fostered a deep connection with younger users.