474: The CEO Mindset Shift: How to Stop Thinking Like a Freelancer and Start Thinking Like a Founder

Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did?

In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a freelancer. Because even if you're working solo, your business still needs systems, structure, and scalability - otherwise, it’s just a hustle with a new title.

If you’re ready to reclaim your time, build something that works for you (not just because of you), and finally stop doing it all alone, this one’s for you.

TIMESTAMPS

00:00- Are you running a business… or just a really demanding job?

01:10- Why even solopreneurs need a founder mindset

02:10- Freelancer vs. founder: what’s the difference, really?

03:51- How founders design systems that scale their impact

05:12- The question that reveals if your business is actually free

06:38- Shift #1: From doing to delegating (even if it’s just 5 hours/week)

07:53- Shift #2: From selling time to selling outcomes

08:49- Shift #3: From hustle to systems (and where to start)

10:06- Shift #4: From income to profit - why revenue is a vanity metric

11:20- Shift #5: From busyness to leadership

13:42- What freedom actually looks like when you step into CEO mode

14:38- How this mindset shift supports ambitious women + mothers

16:03- What kind of business are you building + is it building you back?

RESOURCES + LINKS

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