#188 How Traditional Media Drove $100K+ in Plumbing Leads
from Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
by John Wilson
Published: Tue Apr 22 2025
Show Notes
Looking to grow your home service business with smarter marketing?
In this episode, uncover expert strategies to elevate your brand, dominate local search, and drive real results through modernized media tactics. Tony Castellucci from Wanamaker Advertising joins us to break down how service businesses can shift from outdated marketing methods to high-converting digital strategies that work in 2025.
Learnwhy optimizing your Google My Business profile is now the most effective organic lead generator, how to use LSAs the right way, and where traditional channels like TV and radio still hold value—when used strategically. We also dig into ROI tracking, tech-powered branding, and building a unified marketing approach that amplifies reach and impact.
This episode is packed with insights for home service business owners, marketers, and anyone looking to build a stronger brand presence both online and offline.
🚨 In This Episode, We Cover:
🔹 Why GMB now outperforms LSAs for local leads
🔹 Making traditional media like TV & radio work in 2025
🔹 When to modernize vs. when to double down on classics
🔹 Tactical tips for tracking ROI across platforms
🔹 Blending digital and traditional to scale your brand
🔹 Lead gen strategies tailored to the home service industry
🔹 Branding that cuts through noise in competitive markets
💼 Special Thanks to Service Scalers!
We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?
💼 Special Thanks to FieldPulse
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!
🎙️ Episode Host:
🗣️ John Wilson – Follow on X: @WilsonCompanies
🎙️ Episode Guest:
🗣️ Tony Castellucci – Follow on X: @leads_wantmore
📍 Check out Wanamaker Advertising → wantmore-leads.com
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Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC