Show Notes
What does it really take to walk away from a seventeen-year corporate career and build an $18 million marketing agency in just three years? In this episode, Eric Winegard shares the mindset, discipline, and relentless commitment that helped him go from a troubled childhood and military structure to becoming the CEO of Rare Blue Moon Marketing.
We dive into the realities of entrepreneurship, the difference between paid ads and organic content, and why most businesses fail before marketing even begins. Eric breaks down the importance of networking without an agenda, building a real personal brand online, and why commitment is the trait that separates successful founders from everyone else. You’ll also learn how sales psychology, leadership, and self-belief became the foundation for scaling one of the fastest-growing agencies in the space.
What You’ll Learn in This Episode
- How Eric went from a troubled childhood to military discipline
- Why sales became the skill that changed his life
- The difference between networking and selling
- Why most marketers don’t understand sales
- How Rare Blue Moon Marketing scaled so quickly
- Why organic content and paid ads need to work together
- What business owners get wrong when hiring agencies
- Why commitment matters more than talent
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby
About Eric Winegard
Eric Winegard is the CEO and cofounder of Rare Blue Moon Marketing, a fast-growing digital marketing agency helping businesses scale through paid advertising, SEO, content strategy, and lead generation. After spending seventeen years in corporate sales leadership, Eric transitioned into entrepreneurship and rapidly built an $18 million agency by combining high-level sales psychology with modern marketing systems.His story spans a difficult upbringing, military discipline, and years of mastering sales, networking, and leadership before becoming a founder. Today, Eric works with businesses across multiple industries to help them grow through strategic marketing, brand positioning, and scalable customer acquisition.
Connect with Eric Winegard:
Instagram: @ericwinegardofficial
YouTube: @ericwinegard8088
Facebook: winegard1
LinkedIn: Eric Winegard
Website: rarebluemoon.io
Chapters
0:00 The road from W2 to eighteen million dollars
2:45 Is sales a born talent or a learned skill
5:30 Why high level masterminds are worth the investment
9:15 Overcoming a difficult childhood and foster care
How the military builds a wartime mentality
Why Eric left a safe CEO track to start over
The role of faith and grit in business growth
Burning the boats and making success a necessity
Paid ads vs organic content strategy
Humanizing your brand on social media
Geofencing and targeting for local businesses
Lessons from the Gold Coast Podcast and Brad Lea
Why marketing cannot fix a broken business model
Final advice for aspiring entrepreneurs
#entrepreneurship #digitalmarketing #salesstrategies #scalingbusiness #mindset
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