Show Notes
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com
Sara Nay is the CEO of Duct Tape Marketing and the author of Unchained. In this episode, Sara and Tommy break down why most contractors rent their marketing instead of owning it, which accounts your agency should never control, why referrals alone stall a home service company around $1 million, how to get found in AI search, and the two fixes to make this week if your marketing feels like chaos.
Get Sara's free marketing audit for home service owners ⟶ https://dtm.world/hsep
Duct Tape Marketing ⟶ https://ducttapemarketing.com
-- 🕐 TIMESTAMPS 🕐 --
- Introduction
- Tommy Spends $5 Million A Month On Marketing
- Do You Need More Leads Or A Better Journey?
- What's Broken About The Agency Model
- The Accounts You Should Own, Not Rent
- When The Agency Keeps Your Website
- Random Acts Of Marketing
- One Person Can't Run Six Marketing Roles
- Direct Response Or Brand?
- 87% Of Searches Now Touch AI
- Should Contractors Publish Prices?
- The $400 Steakhouse Problem
- Interview Your Best Clients
- Record Every Sales Call
- Nextdoor, Angi, Yelp: Pick Two And Own Them
- The A Team Sells You, The Interns Run You
- The Five Questions To Ask Your Best Customers
- A 91% Booking Rate And The Calls You Still Miss
- The Money Sitting In Your Old Customer List
- Why Competition Becomes Irrelevant
- Why Referrals Alone Are Dangerous
- The Sign: Pay More Per Lead, Always Win
- Marketing To The Affluent
- What Marketers Get Wrong With AI
- Your Home Page Is What AI Reads First
- The Founder's Brand Beats The Company's
- Use Your Voice To Pull Stories Out
- Buy Back Your Time
- Delegating Versus Dumping
- Two Fixes To Make This Week
- Sara's Final Advice
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com
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