How A Burned Out Owner Set Up His Company To Run 6 Months Without Him | Dan Kuschell

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Dan Kuschell grew up on welfare in Detroit, built a direct mail company to $1 million in its first year at 22, and now helps home service companies grow through Breakthrough3X. In this episode, Dan and Tommy break down the one message method, why "know, like and trust" is the wrong model, the five pillars Dan found across 5,000 companies, how to ask for introductions instead of referrals, and the family photo mailer Tommy sent to 3,000 neighbors.
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-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction
03:23 - From Welfare In Detroit To A Million Dollar Mail Business
05:05 - The Coach Who Blackballed Him And The Mailer That Fixed It
10:04 - 34,000 Leads A Month And Why Recruiting Comes First
14:44 - A 1 In 500 Surgery Two Weeks After His Son Was Born
16:19 - The Questions That Rebuilt His Life
18:49 - Tommy's Grandmother And The Good Hours
24:18 - The Question That Took Six Weeks To Answer
27:33 - When Being A Man Of Your Word Holds You Back
31:20 - Could You Take 30 Days Off Your Business
34:17 - The One Message Method
39:06 - Five Pillars Found Across 5,000 Companies
42:36 - Why Know, Like And Trust Is Wrong
45:01 - One Post A Week And $5 A Day
46:00 - Agencies That Own Your Website And Ad Accounts
48:28 - Answer Every Lead In A Minute Or Less
52:39 - Why Hiring Ads Bring In Customers
55:35 - Be The Chairman, Not The Technician
1:00:14 - Is Branding A Waste Under $20 Million
1:02:34 - Partner Gifts That Create Referrals
1:08:44 - The Truck That Does Everything And Stands For Nothing
1:09:27 - Fix Your Pricing First
1:13:22 - Stop Asking For Referrals, Ask For This
1:17:28 - A Family Photo Mailed To 3,000 Neighbors
1:20:55 - Where To Find Dan
1:25:38 - Two Books That Shaped Dan
1:26:57 - Play A Bigger Game

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