Charlie Munger Mailed This Author One Share And It Became $735,000

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Dr. Robert Cialdini wrote Influence, the book behind almost every sales training a home service tech has ever sat through. In his second visit with Tommy he goes past the seven principles into the smallest changes that move the biggest numbers: the two words a restaurant added to its booking call that cut no-shows 62%, the one question that took Boy Scout popcorn sales from 15% to 52%, why "967 reviewers" beats "967 reviews," the number one rule of sales every trainer teaches backwards, and the $75,000 envelope Charlie Munger mailed him for a single chapter. Then Tommy puts him on the spot with two live persuasion role-plays.
Learn more from Dr. Cialdini and the Cialdini Institute: https://cialdini.com
Influence Unleashed, December 5 and 6 in Tempe, 75 seats, $500 off with code A1GARAGE

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction
00:53 - 75 seats in December
03:16 - Who Robert Cialdini is
04:29 - You already paid for this research
05:44 - What ethical influence actually is
07:17 - The seventh principle: unity
08:01 - The couples study and the word "we"
12:54 - Two words that cut no-shows 62%
14:20 - Chris Voss and getting to "no"
15:00 - The Boy Scout popcorn question
16:35 - Social proof and the McFlurry
18:54 - Say reviewers, not reviews
19:38 - Authority: who vouches for you
21:00 - The number one rule of sales
22:22 - A welcome line that lifts conversions
23:42 - Scarcity done honestly
24:52 - Advice to young Robert
26:40 - Put them in the boat with you
28:19 - Ask for advice, not opinions
29:43 - The $75,000 envelope from Charlie Munger
32:44 - Two mints and a 23% tip
34:16 - Give first, before they decide
37:41 - Why 89% beats 90%
40:06 - Warren Buffett's letters and honesty first
42:37 - "You're worth it"
45:12 - Pre-Suasion: the moment before the message
48:39 - Live role-play: talk me out of your book
50:17 - Building a following the ethical way
51:59 - Rapid fire
54:14 - Charlie Munger on why wealth matters
57:39 - Tommy makes it right with a customer
59:46 - What changed his mind, and what's next

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