Show Notes
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com
Zac Garside spent eight years training CSRs before he noticed the most profitable channel in home service was the one nobody used: the customer list. Now his agency Send It runs email for some of the biggest contractors in the country, including A1. In this episode Zac and Tommy break down why contractors rebuy customers they already paid for, the one-email-a-week plan any company can run tomorrow, the Will/Won't research framework that tells you what homeowners are really afraid of, and why two CSRs with identical scripts book at completely different rates.
Get Zac's free swipe file of 20 top-performing campaigns: https://withsendit.com/expert
-- 🕐 TIMESTAMPS 🕐 --
- Introduction
- From training CSRs to running email
- Booking jobs the week you need them
- How to stay out of the spam folder
- The subject line has one job
- The 6x in 60 days guarantee
- Open estimates first, then members
- Homeowners read email. Owners don't
- Email, SMS and direct mail
- It has to come from a friend
- Tommy's neighbor letter and $225,000
- What a good open rate looks like
- The next wave: personalization
- The two-year spring campaign
- Broadcasts, campaigns and automations
- "You're never talking to them again?"
- Starting from scratch
- One email a week, four segments
- The Will/Won't research framework
- Same script, 90% vs 50%
- Making customers feel something
- The easiest ROI in home service
- One piece of advice: trust
- Free swipe file and where to find Zac
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