Show Notes
🚀 FREEDOM 2026Get your Tickets Today! https://freedomevent.com
Derek Cornish got laid off, answered a job ad, and became the top salesman at a window company. Then he and his partner Lakota Tidd built Top Home Improvements from a garage to $20 million a year across three Michigan locations on door knocking and 300 events a year. In this episode Derek breaks down the sales system behind it: why close percentage is the first KPI to track, why his Detroit manager did more revenue with fewer reps, the month they raised prices 30% and had their biggest month ever, sweat questions, same day next day, first in last in, the scariest room in the company, and how to fix commission breath before it costs you the sale. If you run a home service or home improvement sales team, this is the playbook.
Follow Derek Cornish and Top Home Improvements: https://tophomeimprove.com | derek@tophomeimprove.com
-- 🕐 TIMESTAMPS 🕐 --
- Introduction
- Laid off, then top salesman
- Selling to people not looking
- Why 3 out of 10 wins
- Bottom line beats top line
- Never scared of price
- From texts to a KPI system
- Fewer reps, more revenue
- Commitments and accountability
- The scariest room
- The first KPI to track
- Same day, next day
- Beating the big brand
- When they ask for a discount
- Selling out of your own pocket
- Go for the no
- Commission breath
- A million behind, a million ahead
- Pancakes and the Top Home cult
- Raised prices 30%, biggest month
- Fractional CFO and accrual
- Role play, role play, role play
- Predictable Success
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