Show Notes
There's a sentence I hear from women more than almost any other: "I'm bad with money." Today's guest spent six years proving that sentence isn't a fact — it's a belief, and beliefs can change. Nir Eyal, author of Beyond Belief, breaks down the science of why we get stuck telling ourselves the same money story, and exactly how to write a new one. In his new book, Beyond Belief, he digs into why the words that follow "I am" are so dangerous, and why getting comfortable with discomfort is the real skill behind almost every financial win. We get into identity, self-trust, why you can't see your own limiting beliefs (but can spot everyone else's), and the research that proves belief can override biology. This one will change how you talk to yourself about money.
Nir’s Links:
Free Belief Change Guide: www.nirandfar.com/beyond-belief-live
30-Day Belief Transformation Journal: nirandfar.com/beyond-belief
LinkedIn - https://www.linkedin.com/in/nireyal/
Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: https://herfirst100k.com/ffpod.
Intro
Facts vs. beliefs vs. faith
Identity and the danger of "I am" statements
Belief can override biology
Self-trust and building your own track record
The evolutionary reason your brain resists change
The mindset shift behind getting comfortable with discomfort
Byron Katie's four questions for examining a belief
Building a "portfolio of perspectives"
Naming systemic barriers without using them as an excuse
Choosing the belief that serves you
Locus of control — why believing you have agency changes outcomes
Challenging your thinking without tipping into toxic positivity
Why manifesting backfires (and what works instead)
Mental contrasting
Why chaos and struggle mean you're alive
Tori's own story of choosing to feel pain instead of avoiding it
The rat study — how belief in possible rescue changes persistence
Persistence over intelligence — the real predictor of success
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