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Tuesday, Oct 6, 2026 · 28 min

He Lost Everything in 2008 and Built It All Back | Chris Prefontaine

Show Notes

Most real estate investors think you need a bank, perfect credit, or a pile of cash to do deals. Chris Prefontaine has been proving that wrong for decades and he survived the 2008 crash to build one of the fastest growing real estate companies in America three years running on the Inc. 5000 list. In this episode of The M.O.R.E. Show, Justin Colby sits down with Chris Prefontaine, founder of Smart Real Estate Coach and author of the 3 Paydays book series, to break down exactly how creative financing and terms deals work in today's market, why subject-to and owner financing are some of the most powerful tools available to any investor right now, and why the most dangerous thing you can do is chase shiny objects instead of going deep on one strategy.

KEY TOPICS COVERED:

  • Creative financing explained, how to buy real estate without banks, cash, or credit
  • Subject-to and owner financing deals, how they work and why sellers say yes
  • The 3 Paydays model, how to get paid three times on every single deal
  • Why Chris survived the 2008 crash when most investors did not and what he learned
  • Shiny object syndrome: why chasing two rabbits means catching zero
  • Why you should follow someone who has been through real market cycles, not just a bull run

️Key Moments

00:00 — Foreclosure, the repo man, and starting over

00:52 — Introducing Chris Prefontaine

01:10 — Three years on the Inc. 5000 list

01:43 — 82 active markets — real deals, not theory

02:15 — The guru epidemic

03:45 — How the coaching community works

04:03 — Subject-to, owner financing & lease options explained

07:00 — The 3 Paydays model

12:00 — How to get sellers to say yes to creative terms

18:00 — Creative financing in today's market

22:00 — Shiny object syndrome & Chris's six laws

23:43 — Chase two rabbits, catch zero

24:22 — Follow someone who has the life you want

25:00 — What success actually looks like after the scars

26:06 — Free workshop & how to get the 3 Paydays book

27:25 — Where to find Chris Prefontaine

Connect with Chris Prefontaine:

Website: smartrealestatecoach.com

Book: 3 Paydays visit 3paydaysbooks.com/more for a free copy

Free Workshop: smartrealestatecoach.com/masterclass

About The M.O.R.E. Show:

The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.

Learn more: www.timeformore.com

Invest with Elevest Capital: www.elevestcapital.com


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