Show Notes
How can businesses gain a true understanding of what drives customer decisions? And how can science be applied to create marketing that not only feels deeply human but also delivers measurable results?
Today on All About Business, James is Raphy March, Managing Director at Cowry Consulting, a pioneer in combining behavioral science with AI to help global brands like Coca-Cola, EasyJet, and Sky, influence behavior at scale.
They explore practical insights on building human-centered AI strategies, the ethics of shaping customer experiences, and how entrepreneurs can use data and psychology to stand out, scale, and grow with purpose.
Timecodes:
Introduction to Raphy March and Cowrie Consulting
The Nudge Unit and Government Applications
Behavioral Science in the Private Sector
Case Study: Keep Britain Tidy
Ethics in Behavioral Science
Practical Applications of Behavioral Science
Using Physical Evidence to Justify a Pay Rise
Improving Customer Retention at Sky
Behavioral Science in Brand Perception
The Role of AI in Behavioral Science
Future of Behavioral Science and AI
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This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk