Show Notes
Highclere Castle, the real Downton Abbey, is one of the most famous houses in the world. But what does it really take to run it as a modern business?
In this episode of All About Business, James speaks with Fiona, Lady Carnarvon, custodian of Highclere Castle, about managing a 1,300-year-old heritage estate with roots dating back to 749 AD. She shares how Downton Abbey transformed Highclere’s global profile, what it is like to live and work alongside a major film production, and how the castle evolved into a year-round destination.
Lady Carnarvon discusses her entrepreneurial approach, from Christmas events and behind-the-scenes tours to virtual experiences, bestselling books, and Highclere Castle Gin, while confronting the hard economic realities of British farming and long-term stewardship.
The conversation also explores Highclere’s ghost stories, its sense of community, and why heritage, kindness, and authenticity matter more than ever in a changing world.
Timecodes
Christmas at Highclere
Tutankhamun and Downton Abbey
Challenges of modern farming
Ghost stories and blessings
The mysterious death of Lord Carnarvon
The success of Highclere Castle Gin
Building a brand and community
Final thoughts and future plans
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