Dying Is Easy. Retail Is Hard. (Update)Freakonomics RadioFreakonomics Radio + StitcherNovember 28, 2025PlayShareShow NotesMacy’s wants to recapture its glorious past. The author of the Wimpy Kid books wants to rebuild his dilapidated hometown. We just want to listen in. (Part two of a two-part series, first published in 2024)