Show Notes
In this episode of Your Next Move: Audio Edition, former Inc. staff reporter Ben Sherry sits down with Luba Kaplan, founder of pediatric therapy provider Kidology, ranked No. 3,726 on the 2025Inc. 5000.Based in the Philadelphia area, Kidology provides speech, occupational, physical, and behavioral therapy to children and young adults from birth through age 21.
Luba explains how her background as a Russian-speaking speech-language pathologist helped her recognize an unmet need, challenge cultural stigmas surrounding disabilities and developmental delays, and build a community-centered practice. She also shares how Kidology grew from a contractor-based operation without an office into two 5,500-square-foot clinics featuring sensory play gyms—and how embracing teletherapy helped the business adapt during the pandemic.
Plus, Luba discusses the risks and rewards of accepting insurance, the importance of building trust with pediatricians and families, and her plans to expand through pop-up locations in Philadelphia. She also explores how virtual reality, AI-assisted documentation, and other emerging tools could make pediatric therapy more measurable, engaging, and accessible—without losing the human connection at the heart of the work.