Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell

On today’s episode, Meghan sits down with Cassandra Morales Thurswell, founder of the viral beauty brand Kitsch. They have an authentic conversation about turning a passion into a business—from Cassie’s early days handcrafting hair ties to building one of the largest self-funded, woman-owned beauty brands in the country. The two discuss how grit, intentional design, and a scrappy mindset were essential in transforming a humble start into a thriving global business.

Follow Meghan @Meghan and Cassandra @CassandraThurswell on Instagram. Stay up to date with us @LemonadaMedia on X, Facebook, and Instagram.

For a list of current sponsors and discount codes for this and every other Lemonada show, go to lemonadamedia.com/sponsors.

Joining Lemonada Premium is a great way to support our shows and get bonus content. Subscribe today on ApplePodcasts, Spotify, or wherever you get your podcasts.

Main Theme: “Crabbuckit” words and music by Kevin Deron Brereton (c) Universal Songs of Polygram Int., Inc. on behalf of Universal Music Publishing Canada (BMI) / 100% interest for the Territory.

See omnystudio.com/listener for privacy information.