Podcst
#199: Agile Sales & Marketing with Anthony Coppedge, IBM by The Agile Brand

#199: Agile Sales & Marketing with Anthony Coppedge, IBM

from The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

by The Agile Brand

Published: Fri Dec 10 2021

Show Notes

Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an agile mindset on a global scale, and how the lessons learned apply to every area of the organization. To help me discuss this topic, I’d like to welcome Anthony Coppedge, Global Agile Digital Sales Transformation Lead at IBM.

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#199: Agile Sales & Marketing with Anthony Coppedge, IBM | Podcst