Podcst
#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton by The Agile Brand

#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton

from The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

by The Agile Brand

Published: Fri Oct 01 2021

Show Notes

Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton.

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#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton | Podcst