#283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
from The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
by The Agile Brand
Published: Fri Sep 30 2022
Show Notes
Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.
To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.
RESOURCES
Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices