#287: CDPs and the Organization of the Future with Heidi Bullock, CMO at Tealium
from The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
by The Agile Brand
Published: Fri Oct 14 2022
Show Notes
Today we’re going to talk about the role of customer data and CDPs in the organization of the future.
Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world.
To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium.
RESOURCES
Tealium’s “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/
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https://www.gregkihlstrom.com/theagilebrandpodcast
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