How To Earn Trust and Influence According to Renowned Psychologist Robert Cialdini

Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time.

00:00Introduction to Dr. Robert Cialdini

03:00Principles of Ethical Influence

09:00The Power of Reciprocity

15:00Commitment and Consistency

21:00Social Proof and Authority

27:00Unity: The New Principle

33:00Personal Insights and Anecdotes

39:00Practical Applications of Influence