Building Trust in a Digital Age with Marcus Sheridan

In this conversation, Marcus Sheridan discusses the evolving landscape of marketing in the home services industry, emphasizing the importance of video content, disruption, and building trust with customers. He shares insights on how businesses can adapt to changes brought about by AI and commoditization, and highlights the need for transparency and innovation to stand out in a competitive market. He also discusses the evolving landscape of sales and marketing, emphasizing the importance of adapting to new consumer preferences and leveraging technology while exploring the significance of self-service tools, pricing estimators, and the psychological factors influencing buyer behavior.

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Show Notes:

00:00The Future of Media in Home Services

02:11Navigating Change in Marketing

04:31Disruption and Innovation in Industries

09:50Creating Trust Signals

13:39The Role of AI in Marketing

17:11Commoditization and Differentiation

19:03The Power of Transparency

31:05Building a Trusted Brand

37:01The Future of Selling: Embracing Change

40:50Self-Service Tools: Revolutionizing Buyer Experience

46:35The Power of Pricing Estimators

52:34Understanding Buyer Psychology

56:02Building Trust Through Personal Connection

01:01:21Leveraging AI for Business Growth