
Unlocking the Secrets of Cold Calling with Peter Roth
from The Home Service Expert Podcast
by Tommy Mello
Published: Fri Oct 10 2025
Show Notes
In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship.
Learn more about Peter Roth and Scalify here: www.scalifyco.com
Introduction to Cold Calling and Marketing Strategies
The Journey into the Call Center Industry
Understanding Lead Management and Follow-Up
Targeting the Right Audience for Home Services
The Importance of Speed to Lead
Outbound vs Inbound Marketing Strategies
The Role of AI in Cold Calling
Data-Driven Approaches to Lead Generation
Building Your Own Call Center
Managing Call Center Agents and Performance
Insights on the Solar and HVAC Industries
The Cigar Business and Lifestyle Entrepreneurship
The Impact of Personal Branding on Business
Future of the Call Center Industry
Final Thoughts and Key Takeaways