INFAMOUS: #ChallengeAccepted

When two women are violently murdered five years apart and half a world away, advocates look for a way to call attention to the serious and growing issue of femicide in Turkey. The campaign takes off -- but while it gains momentum, it loses its original meaning. This is the real story behind the viral #ChallengeAccepted campaign that flooded your Insta feed in the summer of 2020.

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