How Engineer-Turned-Exec Creates Personal Experience At A Global Scale

What do a superhero named Captain Rochester, a bold business trip to Brazil, and AI-powered sales have in common?

Lacey sits down with Colin Strother, Executive Vice President at Rochester Electronics, to explore how a human-first approach is transforming digital transformation. Colin shares his leadership philosophy around shifting from traditional B2B to P2P — person-to-person — emphasizing the power of authentic customer relationships in a global, tech-driven landscape.

From AI agents and guided selling to hyper-personalization and seamless cross-functional collaboration, Colin details how Rochester is building scalable, trust-centered systems that keep people at the core. Tune in to hear how decades of leadership, a global outlook, and a bold trip to Brazil helped shape Rochester’s future… and why the real key to innovation might be as simple as staying human in a high-tech world.

Key Moments:

00:00:P2P, Global CX, and Hyper-Personalization at Scale

05:55Introducing Colin Strother, EVP at Rochester Electronics

09:55Keys to Global Customer Engagement

14:07Implementing P2P and Unified Commerce

19:47AI and Digital Transformation at Rochester

36:34Building Trust in Change Management

39:41Adopting Slack for Business Efficiency

45:48Navigating Data Integration

53:14Hyper-Personalization at Scale

01:01:26Leadership and Authenticity at Rochester Electronics

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