Why the price of Coke didn't change for 70 years (classic)
from Planet Money
by NPR
Published: Wed Oct 11 2023
Show Notes
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s,a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.
This episode originally ran in 2012.
Thisepisode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
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On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.
This episode originally ran in 2012.
Thisepisode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy