Episode 104: Jamie Kern Lima – Co-founder of IT Cosmetics (Acquired by L’Oréal), Forbes 60 Most Successful Self-Made Women
from Habits and Hustle
by Jen Cohen and Habit Nest
Published: Tue Feb 23 2021
Show Notes
Jamie Kern Lima is a Co-founder of IT Cosmetics (Acquired by L’Oréal), One of Forbes 60 Most Successful Self-Made Women, and Author of “Believe It”. Starting as a Denny’s server and writing a business plan on a honeymoon with her husband to grinding for years into selling her company for over 1 Billion Dollars, Jamie has a lot to say. Inspired by the sheer lack of transparency in her own searchable history and the facade around success in the industry she reaches out to tell the whole story when so many others refuse. All of her faults, all of her downfalls, all of the times she trusted her gut, and all of the victories that came from it. Tackling the make up industry’s struggle with showing real women with real problems she pushed and pushed through failure after failure risking everything she had for a spot on QVC becoming the largest beauty brand in its history. Industry secrets no more. Jamie wants you to know them. She’s pleading for you to hear what everyone else is keeping to themselves. Don’t kick yourself down the line, check this episode out and fill the ins-and-outs you’ve been missing.
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