
How to Pay Nearly Zero in Taxes as a Personal Brand | Grant Newell | EP 79
from The Entrepreneur DNA
by Bleav + Justin Colby
Published: Mon Jul 14 2025
Show Notes
Book a call with Grant’s team: https://abundantx.com. Fill out the contact form to see how Abundant X can help you!
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Are you making money but still getting slammed by the IRS? This episode is your crash course in keeping more of what you earn — legally. I sat down with Grant Newell, founder of Abundant X, to uncover how personal brands and entrepreneurs are writing off travel, luxury cars, meals, even their homes — and doing it all by the book.
We get into the real structure behind personal brand tax planning, why leasing a car could be smarter than buying, how to turn your kid’s footprint into a business expense (yes, really), and what most accountants won’t tell you about entity structuring.
Whether you’re running an event-driven business, building your content brand, or flipping homes — this episode is packed with tactical strategies to save you 5 to 6 figures on taxes. If you're not documenting, structuring, and planning properly, you're donating cash to Uncle Sam. Don’t let that happen.
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About Grant Newell
Grant Newell is the founder of Abundant X, a strategic tax planning and accounting firm that helps personal brands, entrepreneurs, and multi-business owners keep more of what they earn. Known for finding legal, creative, and aggressive tax-saving strategies, Grant specializes in entity structuring, tax mitigation, and positioning personal brands to turn everyday expenses into legitimate business write-offs.
Connect with Grant
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Instagram: @grantgnewell
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Website: https://abundantx.com
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LinkedIn: Grant G Newell
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TikTok: @grantgnewell
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About Justin:
After investing in real estate for over 18 years and almost 3000deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility
Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
- Instagram: @thejustincolby
- YouTube: Justin Colby
- TikTok: @justincolbytsof
- LinkedIn: Justin Colby