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Warranty Strategy for HVAC Contractors to Build Wealth, Cut Risk & Boost Exit Value with Jacob & Wil by Tersh Blissett & Josh Crouch

Warranty Strategy for HVAC Contractors to Build Wealth, Cut Risk & Boost Exit Value with Jacob & Wil

from Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

by Tersh Blissett & Josh Crouch

Published: Wed Jun 11 2025

Show Notes

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch chat with Jacob Gee, Chief Financial Officer at Gee Heating and Air, and Wil Kinsey, Director of Sales at Conduit WC. They discuss how HVAC businesses can boost profits through extended warranties and reinsurance. Jacob and Wil explain how setting up a warranty company can help contractors keep more of the premium money and reduce risks. They also share how simple warranty plans improve customer trust and financial security, leading to steady business growth without extra complexity.

This conversation focuses on using extended warranties and reinsurance to grow HVAC businesses. Jacob and Wil explain how setting up a warranty company helps contractors keep more money and lower risks. They share how simple warranty plans improve customer trust and financial stability. The talk emphasizes how clear goals and offering peace of mind can lead to steady growth and fewer complications in business.

In this episode, here's what you can expect to learn:

  1. How Extended Warranties and Reinsurance Help HVAC Businesses: Jacob and Wil explain how offering warranties can keep more money in contractors' hands and reduce risks.

  2. Why Simple Plans Lead to Success: Learn how simple warranty structures and clear goals can improve financial security and customer trust.

  3. Using Smart Strategies for Growth: Jacob and Wil share how focusing on warranties and reinsurance can help businesses grow without unnecessary complications.

  4. Improving Customer Satisfaction: Hear how offering warranties gives customers peace of mind and boosts their experience.

  5. Growing Through Strong Foundations: Understand why staying consistent with warranty programs and setting clear goals leads to long-term business growth.

Timestamps ⏰

- Episode Recap

- Meet Justin Riley and What UpFrog Does

- Market Trends: Soft Demand and Smart Advertising

- Why Timing and Lead Cycle Matter for Marketing

- Simple Installs vs. Complex Systems: What Sells Best

- Building a Better Booking System and Lead Follow-Up

- The Semper Fi Story: Scaling from $5K to $80M

- Lower Job Costs and Better Financing Options

- Challenges of Communicating Systems and Callbacks

- Selling the Service, Not Just the Equipment

- Focusing on Strengths to Grow Your Business

- When and Why to Invest in Branding

- Data-Driven Marketing: Tracking Every Dollar

- The Role of Grassroots and Social Media Content

- Justin on Balancing Business and Family Life

- New Tools Coming Soon for Small Contractors

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Warranty Strategy for HVAC Contractors to Build Wealth, Cut Risk & Boost Exit Value with Jacob & Wil | Podcst