Standing Out in the HVAC Industry: Offering More Than Just Price Points with Stephanie Postell
from Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
by Tersh Blissett & Josh Crouch
Published: Wed Jun 28 2023
Show Notes
Meet Stephanie Postell, an adventurous business owner who leads with determination and drive in the competitive HVAC sector. As the co-owner of Anchor Heating and Air, a thriving business based in Charleston, South Carolina, Stephanie has amassed over 10 years of experience mastering the skills of business development and operations management.
If you're feeling the frustration of constantly competing with other HVAC businesses and struggling to differentiate yourself, then you are not alone! You may be offering competitive pricing or flashy marketing campaigns, but still finding it hard to stand out and attract new clients. Customers may be choosing your competitors based solely on price, or worse yet, not choosing you at all.
In this episode of Service Business Mastery, Tersh and Josh speak with Stepahnie and share experiences and knowledge on offering exceptional service and going above and beyond, how you can set yourself apart and create a loyal customer base that will bring continued success to your business, and how a skilled teacher or mentor can help employees maximize their potential by guiding their development.
Resources And People Mentioned:
-
Elevate by Tommy Mello
-
Come up for Air by Nick Sonnenberg
-
Jasper, (formerly known as Jarvis)
-
What Everybody is Saying by Joe Navarro
-
This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).
-
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!