The Transparent Pricing Strategy for Service Pros to Drive 500% More Leads with Marcus Sheridan
from Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
by Tersh Blissett & Josh Crouch
Published: Wed Aug 13 2025
Show Notes
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🎙️ This Week’s Podcast – Exclusive TAP Preview with Marcus Sheridan
Mark Your Calendar: TAP Into The Future – October 3–5, 2025| Savannah, GA
Get ready for AI & Automation Unleashed — a three-day event we’re hosting, packed with no-fluff automation strategies, unforgettable VIP Savannah Bananas fun, and the momentum your service business needs heading into 2026.
One of our headline speakers is Marcus Sheridan, a globally recognized communication expert, bestselling author, and keynote speaker. His They Ask, You Answer framework (now Endless Customers) has been named a “Top 5 Marketing Book of All Time” and has transformed how businesses build trust and win customers.
👉Register now at https://www.tapintothefuture.ai to join Marcus Sheridan and other industry leaders at TAP Into The Future, October 3–5, 2025,in Savannah, GA.
Inthis special episode of the ServiceBusiness Mastery Podcast, hosts TershBlissett and JoshCrouch sit down with Marcus to give you a taste of the strategies he’ll share on stage at TAP Into The Future.
Marcus is Co-Founder of PriceGuide and TheQuestion First Group, Partner at RiverPools, and the founder of the TheyAsk, You Answer movement — a USA Today bestseller with over 100,000 copies sold. His work has reshaped how businesses communicate, focusing on transparency, trust, and empowering customers with information.
At TAP, Marcus will present a life-changing framework to:
Earnmore trust from customers
Attracthigher-quality leads
Standout from the noise in a crowded market
He’ll tackle two of the biggest challenges facing modern B2B and B2C businesses:
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How to evolve your business model for a more informed, less patient, and more digital customer
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How to position your brand as the voice of trust in your industry while still driving growth
In this episode, you’ll hear a preview of that session, including how contractors and service business owners can use transparentcontent — such as openly sharing pricing, creating helpful videos, and addressing customer questions online — to build authority and drive sales.
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How sharing pricing openly can build customer trust
Whybeing transparent helps your brand stand out
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How to use content to answer common questions
Whypricing calculators attract more leads
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How honest information can lead to more business and referrals
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They Ask, You Answer
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Endless Customers
Learn more about Marcus: marcussheridan.com
🎟️ Join Marcus live at TAP Into The Future: tapintothefuture.ai
Timestamps ⏰
[]- Episode Recap
[]- Introduction to Marcus Sheridan
[]- Why Businesses Avoid Sharing Prices
[]- The Case for Showing Prices Online
[]- The Future Is Seller-Free and Self-Service
[]- How to Use a Price Estimator to 5X Leads
[]- AI Search and the Content That Wins
[]- How ‘Best Of’ Lists Help You Rank for Competitors
[]- Embracing Video and Human Connection
[]- From Technician to Educator
[]- Creating Content That Sells: Assignment Selling
[]- CTA Strategy: Ditch “Free Quote” for “Instant Estimate”
[]- Disrupting Industry Norms to Build Trust
[]- Reflections, Event Teasers & Final Thoughts
If you enjoyed this chat with Marcus Sheridan, please leave us a review (5 stars would mean a lot 😉).
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This episode is kindly sponsored by:
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CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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Join the Service Business Mastery Facebook group for more updates!
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