Podcst
508. 8 Secrets on How to Grow Your Home Service Business' Digital Marketing from Bill Rossell w 1SEO Digital Agency by Tersh Blissett & Josh Crouch

508. 8 Secrets on How to Grow Your Home Service Business' Digital Marketing from Bill Rossell w 1SEO Digital Agency

from Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

by Tersh Blissett & Josh Crouch

Published: Wed Feb 17 2021

Show Notes

Tershtalks with Bill Rossell from 1SEO.com

Bill is the Vice President of Client Relations at 1SEO.com, Bill leads the Client Relations Managers, who provide direct communication with the clients of 1SEO Digital Agency. They ensure clients see an ROI from their online marketing that is provided by 1SEO.com.

Bill previously led numerous Sales and Marketing teams as the Regional Vice President of Sales with YP.com and the Director of Online Marketing for North America with 1&1 Internet. He has a passion for leading people and helping them to develop both personally and professionally.

In today's episode, Tersh and Bill talk about 8 industry secrets related to your digital marketing campaigns as an owner of a home service business. Bill Rossell shares tons of the low hanging fruit that we are often overlooking when it comes to our digital marketing package!

Our Deep Dive~

  1. SOP (Standard Operating Procedures)...You read that correctly...we talk SOP's on a digital marketing show!
  2. Market Spend...how do we figure out this number?
  3. LOOK AT LSA! Who is there with you?
  4. Ads in the map pack...do you have them there?
  5. You MUST be retargeting!
  6. Create local pages
  7. ...you'll have to listen to the rest of the episode for these juicy details!

60% of your clients still look in the organic section!!!

RESOURCES

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thankyou for listening to another episode of the Service Business Mastery Podcast!

Learn more about Tersh at https://serviceemperor.com

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