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The Service Business Strategy to Hit $137M in Sales with No Branding or Fluff with Justin Riley by Tersh Blissett & Josh Crouch

The Service Business Strategy to Hit $137M in Sales with No Branding or Fluff with Justin Riley

from Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

by Tersh Blissett & Josh Crouch

Published: Wed Jun 04 2025

Show Notes

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of Service Business Mastery, hosts Tersh Blissett and Josh Crouch sit down with Justin Riley, President of UpFrog. They explore how UpFrog helps HVAC businesses grow through online pricing tools and smart ad strategies. Justin explains how tracking customer buying habits, improving follow-up, and simplifying installs can lead to better results. He also shares the value of using data for marketing decisions and why consistency is key to fast, reliable business growth.

This talk covers key points like using online pricing, smart ad strategies, and consistent follow-up to grow HVAC businesses. Justin explains how tracking lead times, simplifying installs, and using real data helps boost sales. He shares why understanding customer behavior and focusing on proven methods leads to better results and steady business growth.

In this episode, here's what you can expect to learn:

  1. How UpFrog Helps HVAC Businesses Grow: Justin shares how UpFrog uses online pricing and smart ads to drive more sales and better leads.

  2. Why Timing and Simplicity Matter: Learn how knowing when customers are ready to buy and offering simple installs can improve results.

  3. Using Data to Make Smart Moves: Justin explains how tracking lead behavior and follow-up rates helps businesses grow smarter.

  4. Boosting Customer Experience: Hear how avoiding complex installs and focusing on clear communication keeps customers happy.

  5. Growing Through Consistency: See why staying consistent with lead handling and smart hiring leads to fast, reliable business growth.

Timestamps ⏰
- Episode Recap
- Meet Justin Riley and What UpFrog Does
- Market Trends: Soft Demand and Smart Advertising
- Why Timing and Lead Cycle Matter for Marketing
- Simple Installs vs. Complex Systems: What Sells Best
- Building a Better Booking System and Lead Follow-Up
- The Semper Fi Story: Scaling from $5K to $80M
- Lower Job Costs and Better Financing Options
- Challenges of Communicating Systems and Callbacks
- Selling the Service, Not Just the Equipment
- Focusing on Strengths to Grow Your Business
- When and Why to Invest in Branding
- Data-Driven Marketing: Tracking Every Dollar
- The Role of Grassroots and Social Media Content
- Justin on Balancing Business and Family Life
- New Tools Coming Soon for Small Contractors

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The Service Business Strategy to Hit $137M in Sales with No Branding or Fluff with Justin Riley | Podcst