The Olympics: A Brand’s Golden Opportunity

In a world of microtargeted ads and niche audiences, sports remain one of the few remaining opportunities for brands to capture the attention of the masses. Dan Wald, global lead of BCG’s sports business, talks about how the Olympics works to stay relevant in a fragmented world. How can businesses and sports leagues incorporate this success into their current strategies?  

  

Learn More: 

Dan Wald: https://on.bcg.com/4dfqw1g 

Marketing and Sales: https://on.bcg.com/46jJ7Hx 

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