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Uncertainty Advantage by Boston Consulting Group BCG

Uncertainty Advantage

from The So What from BCG

by Boston Consulting Group BCG

Published: Wed Nov 03 2021

Show Notes

Uncertainty is not a dirty word. While it may be impossible to predict the future, preparing for it is possible. Alan Iny, BCG’s partner and director of creativity and scenarios, explains that scenario planning and other exercises leave us better able to harness the future, whatever shape it takes. Iny acknowledges that this is hard work. Albert Einstein once doubted that atomic energy could be harnessed. But doubt itself is key to breaking free of stale business models and unlocking creativity.



This podcast uses the following third-party services for analysis:

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podcast uses the following third-party services for analysis:

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