Manoj Swarup on Turning Memory Into a Movement with Life Index

Manoj Swarup, founder and CEO of Life Index Limited, is on a mission to preserve the memories of deceased loved ones through a digital platform that spans 195 countries. After losing his mother to cancer and COVID, he realized how easily personal stories fade with time, inspiring him to create a space where families can document and honor their ancestors for future generations. With a rapidly growing user base and an ambitious goal to reach 100,000 members in Asia alone, Life Index is redefining how we remember those who came before us.

In this episode, Manoj shares the emotional journey that led him to build Life Index, the challenges of scaling a unique business, and the powerful lessons he's learned along the way. From his early entrepreneurial ventures—like building software as a teenager and opening a restaurant in India—to the hurdles of educating people on the importance of legacy preservation, his story is one of resilience and innovation. He also offers valuable advice for aspiring entrepreneurs: take action immediately, embrace failures as stepping stones, and always strive to create something truly unique.

CHAPTERS

02:05- Meet Manoj Swarup: The Man Behind Life Index

04:10- The Inspiration: A Mother's Legacy

06:32- Why Memorializing Loved Ones Matters

09:04- The Challenges of Building Life Index

11:45- A Unique Business Model for Remembrance

13:57- Turning an Idea Into a Global Movement

15:46- Overcoming Setbacks & Failures in Business

17:33- Manoj’s Advice on Creating a Lasting Impact

GUEST DETAILS

Guest Name: Manoj Swarup

Role: Founder & CEO of Life Index Limited

Company Overview: Life Index Limited is an online platform designed to preserve the memories and stories of deceased family members, ensuring that their legacies live on for generations to come.