How Matthew Wadiak Is Disrupting the Beverage Industry
from Living The Red Life
by Rudy Mawer
Published: Thu Feb 27 2025
Show Notes
SUMMARY
Matthew Wadiak, co-founder of Blue Apron, joins the show to share his incredible journey of building one of the most well-known meal kit services in the world. He discusses the highs and lows of scaling a startup, including the challenges of logistics, fulfillment, and the process of taking a company public. From wild customer service nightmares to the pressure of keeping innovation alive while preparing for an exit, Matt provides an unfiltered look at the realities of running a high-growth business.
Now, he’s onto his next big venture—Capsule, a new sustainable beverage company tackling the problem of plastic waste in packaging. With years of research and patented technology, Matt is revolutionizing how we consume drinks by replacing traditional plastic bottles with innovative, eco-friendly pod systems. He shares invaluable insights on entrepreneurship, leadership, and the importance of staying adaptable in an ever-changing business landscape.
CHAPTERS
- The Early Hustle: From Startup to Scale
- The Two Worlds of a Growing Business
- Logistics Nightmares: A Rodent Tale Gone Wrong
- Surviving the Chaos of a Rapidly Scaling Business
- Lessons from Taking a Company Public
- The Biggest Pitfalls When Preparing for an Exit
- From Blue Apron to Innovation: A New Sustainability Mission
- Revolutionizing Beverage Packaging: The Birth of Capsule
- The Hardest Lessons in Entrepreneurship
- Final Advice for Entrepreneurs: What I’d Tell My Younger Self
Connect with Matthew Wadiak:
X: @MWadiak
Connect with Rudy Mawer: