Keith Duke & Mike Patrick on Accidental Innovation
from Living The Red Life
by Rudy Mawer
Published: Fri Apr 18 2025
Show Notes
SUMMARY
Keith Duke and Mike Patrick, co-founders of Vital Coat. With decades of experience in construction and wood preservation, the long-time friends turned business partners have created a revolutionary home maintenance product line. Their flagship offering, a roof coating that significantly extends the life of shingles, has landed them in major retailers like Home Depot and other big box stores across the country.
Throughout the episode, Keith and Mike delve into the trials and triumphs of launching a product that challenges industry standards. They share candid stories of early failures, accidental discoveries, and the persistent hustle that fueled their success. The duo offers valuable insights on scaling a product-based business, navigating partnerships, and staying grounded in their mission: creating eco-friendly, high-performance solutions that empower everyday homeowners.
CHAPTERS
– Creating a Game-Changing DIY Product
– From Best Friends to Business Partners
– The Accidental Breakthrough That Changed Everything
– Breaking Into Big Box Stores
– Dealing with Doubt and Daily Challenges
– Building an All-American, In-House Brand
– Where to Find Their Life-Changing Products
Connect with Keith & Mike:
Website: www.vitalcoat.com
Facebook: Vitalcoat
Instagram: Vitalcoat
Connect with Rudy Mawer: